Master Camp in Digital Marketing

KEAK & DIGI CAMP

21-24.05.2018 / 10:00-16:00

 

About

A unique 24 Hour Practical Program!!

 

What am I going to get from this course?

Grow your own business from scratch

Make better decisions on how to market your business

Upgrade your digital marketing skills for a new job or career change

 

Modules:


Digital Marketing Fundamentals

Introduction to Digital Marketing

8 Ways to Find Your Audience Online

Introduction to Market Research

Copywriting-Content

Introduction to Copywriting

What is Copywriting & Why is it Important?

How to Write For Your Buyer Persona

11 Tips to Write Magnetic Headlines

A.I.D.A – Interest, Desire & Action


Search Engine Optimization (SEO)

Introduction to SEO

How to SEO Optimise Your Homepage

How to Verify Your Website in The Google Search Console

How to Improve Website Performance & Speed

How to Take the Google Mobile Friendly Test

How to Do Keyword Research: Steps & Strategy

How to Quickly Brainstorm 1000’s of Keyword Ideas


Social Media Marketing
Instagram Marketing
Pinterest Marketing


Google Ad words & Webmaster Tools

Introduction to Google Adwords

Benefits of Google Adwords

How Google Adwords Works

Define Success & Set Up Tracking

Analyse Your PPC Competition

Have a Congruent Landing Page

Select The Right Campaign Type

Target Your Audience

Determine Your Bids & Budgets

Write Effective Ads

Choose Profitable Keywords

Advanced Campaign Settings

Measure & Optimise

Assignment – Google Adwords


Google Analytics

Introduction to Google Analytics

Google Analytics Audit Checklist

Install Google Analytics

Enable These 3 Essential Reports

Set up Goal Tracking to Measure Success

Filter Internal Traffic So You Don’t Skew Your Data

Add Custom Dashboard to Reveal 12 Essential Metrics

Get Notified for Traffic Drops & Spikes with Custom Alerts

Make Google Analytics Annotations So You Don’t Forget

Analyze Demographics Reports (Age, Gender, Interests & Behaviour)

Analyze Geo Report (Language & Location)

Analyze Technology & Mobile Report (Browser, OS & Devices)

Analyze Acquisition Overview Report

Analyze Source/Medium Report

Analyze Best Days to Post

Use Campaign Tagging to Improve Acquisition Data Accuracy

Analyze Landing Pages Report

Analyze All Pages Report

Analyze Exit Pages Report

Analyze Goals Report

Assignment – Google Analytics


Bonus Modules:
-How to Remove Spam Traffic

-59 Keys Ads Success

Program Cost/Payment Methods:

€60

€40 KEAK Member’s

*Course Language is Greek

Registration Required.

Click & Register

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